Thoughts
Field notes on CRM, retention & growth
Notes and practical frameworks from work across CRM, lifecycle and retention.
Lifecycle marketing strategy: one question per stage of the funnel
A practical lifecycle marketing strategy built around five stages — acquire, activate, engage, retain, monetize — with the one question each stage must answer and the work that answered it across sports analytics, lending, auto and B2B commerce.
Read full post →Best CRM for 2027: Sales CRM vs Customer Engagement Platform
Two very different kinds of software get called CRM. A guide for founders and growth marketers to choosing between Sales CRMs (HubSpot, Pipedrive, Salesforce, Zoho) and Customer Engagement Platforms (Braze, MoEngage, CleverTap, Customer.io, WebEngage).
Read full post →Customer reactivation: diagnose the gap before a win-back campaign
A practical customer reactivation framework for B2B repeat-purchase journeys: define inactivity, segment by past behaviour, restore a reason to order, and measure more than clicks.
Read full post →CRM is often asked to solve a product problem
When a metric drops, the instinct is to fix the communication. But CRM only moves people who already have a reason to act — it can't manufacture one. Three different problems, three different fixes.
Read full post →