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Ritik Arora.
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Ritik Arora, growth & retention marketer — CRM, lifecycle and product journeys that turn users into repeat customers.

Growth marketer, 5+ years across brand, CRM, retention and product — from Stupa to Freo, building the journeys that move people from first click to habit.

Reading as a —
Bengaluru, Karnataka, Indiaritikchuchra1@gmail.comLinkedIn ↗
Ritik Arora

About

Who's behind the numbers

I build the messages and journeys that make people stick around — whether that's called CRM, retention, growth, or brand.

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Outside the work, I'm usually in the middle of a learning loop — a cohort, a community, a conversation that shifts how I think. I believe you grow faster through experiences than through time, which is why I'm always up for swapping ideas or brainstorming a journey — ideally over chai.

The funnel, worked stage by stage

Five roles, five stages

Every role I've had has sat at a different point in the funnel. Scroll down and watch the line fill as you move through each stage — widest at the top where the job is getting attention, narrowest at the bottom where the job is turning that attention into revenue.

Facts and numbers never change — only the framing does, based on who you told the page you are.

01
01 · Acquire
Most relevant

Stupa Sports Analytics

Marketing Analyst · Dec 2020 – Nov 2021 · New Delhi
Getting a niche sports-analytics brand in front of the right people, from zero.
0K+Followers in 1 yr
0Markets entered
0+Campaigns run
The problem, what I ran, what moved
The problemBuild audience and inbound demand from scratch in a niche sports-analytics market with no existing presence.
What I ranBuilt social channels from zero, ran Google and Facebook ad campaigns across India, the USA and Germany, and layered in off-page SEO and market research to find where demand actually was.
What moved13K+ followers within a year, presence established in 3 international markets, a lead-gen pipeline running on real data instead of guesswork.
02
02 · Activate
Most relevant

Freo

Assistant Manager · Oct 2025 – Jul 2026 · Bengaluru
Getting first-time users through the lending funnel — from approval to disbursal.
0Team led
AIP→DisbursalFunnel owned
AI outreachLaunched
The problem, what I ran, what moved
The problemFirst-time users were dropping off between approval (AIP) and disbursal — the most fragile stage of the lending funnel.
What I ranDocumented customer journeys, agency processes, SOPs and call scripts into one framework; led onboarding execution across 2 agency and 3 internal team members; partnered with Product, Engineering and Data Science to launch an AI-driven customer outreach program.
What movedA centralized activation playbook now governs onboarding, with AI-led outreach live and running for funnel activation.
03
03 · Engage
Most relevant

CARS24

Marketing Team Lead – CRM · Mar 2023 – Jan 2024 · Gurugram
Owning CRM across five channels for the seller ecosystem, and making every rupee of it count.
₹0LSaved / month
0%Cost reduction
0%CTR ↑ chatbot
The problem, what I ran, what moved
The problemSeller-side CRM spend was high and event data too fragmented to target accurately.
What I ranOwned CRM across WhatsApp, SMS, Push, RCS and in-app; consolidated a fragmented event schema into one unified journey funnel; ran continuous A/B tests on creatives and segmentation; shipped an NLP-based WhatsApp chatbot into the CDP.
What moved~₹8L/month saved (~20% cost cut), 10% higher click-through from the chatbot, accurate targeting across every seller touchpoint.
04
04 · Retain
Most relevant

ApnaKlub

Product Marketing Specialist · Feb 2024 – Dec 2024 · Remote
Keeping 200K+ B2B users coming back with messaging that felt personal, not automated.
0K+Users impacted
0%Revenue growth
5–7%Order rate ↑
The problem, what I ran, what moved
The problem200K+ B2B users across many languages were disengaging before repeat orders.
What I ranBuilt behavior-based segments for onboarding and upsell, launched personalized multilingual WhatsApp campaigns featuring each user's top SKUs, and ran it jointly with product, design and growth.
What moved~5% revenue growth, order rate up 5–7%, fewer drop-offs at the message level.
05
05 · Monetize
Most relevant

1K Kirana Bazaar

Marketing Associate · Nov 2021 – Mar 2023 · Gurugram
Turning 150K+ retained Kirana users into a brand-new revenue line, from a standing start.
₹0L+Revenue / 6 mo
0.9→1.9%CTR (2×)
130→90Play Store rank
The problem, what I ran, what moved
The problem150K+ Kirana users needed both retention and a new revenue line — with no monetization playbook in place.
What I ranBuilt 1K's first internal monetization charter with brands like ITC, HUL, P&G and Godrej, doubled click-through with personalized Push/WhatsApp/SMS journeys, and shipped an in-app brand page.
What moved₹50L+ revenue in 6 months, CTR doubled from 0.9% to 1.9%, Play Store ranking climbed from 130 to 90. Won the company's Top Gun Award for it.

Impact across the funnel

One metric per stage
01 Acquire13K+Social followers, year one (Stupa)
02 Activate5Team led, onboarding ops (Freo)
03 Engage₹8LSaved per month, CRM (CARS24)
04 Retain5–7%Order-rate lift, WhatsApp (ApnaKlub)
05 Monetize₹50L+Revenue in 6 months (1K Kirana)

Toolkit

What runs underneath

CRM & Analytics

CleverTapWebEngageNetcoreMoEngageMixpanelTableauGoogle AnalyticsSQL (Basic)

Channels

PushWhatsAppSMSRCSIn-AppEmail

Execution

FigmaCanvaHubSpotGoogle AdsMicrosoft Office

Education, certifications & recognition

Education

MBA, Marketing Management
Chaudhary Devi Lal University · 2018–2020
Bachelor of Commerce
Chaudhary Devi Lal University · 2014–2017

Certifications

  • The AI Sprint 2025HelloPM · Aug 2025
  • CleverTap CertificationCleverTap · Nov 2023
  • Product Analytics (PAC)™Product School · Jul 2022
  • Business Marketing Brand KitCoursera · Dec 2022
  • Google AdsCoursera · Apr 2021

Recognition & Languages

🏆 Top Gun Award — 1K Kirana Bazaar
Jan 2023 · Awarded for launching the monetization charter and driving ₹50L+ revenue in the first 6 months.
EnglishProfessional working
HindiProfessional working
PunjabiLimited working

Latest writing

Swipe ↕ · All thoughts →
LifecycleCRMRetention

Lifecycle marketing strategy: one question per stage of the funnel

A practical lifecycle marketing strategy built around five stages — acquire, activate, engage, retain, monetize — with the one question each stage must answer and the work that answered it across sports analytics, lending, auto and B2B commerce.

Read full post →
CRMLifecycleRetentionMarTech

Best CRM for 2027: Sales CRM vs Customer Engagement Platform

Two very different kinds of software get called CRM. A guide for founders and growth marketers to choosing between Sales CRMs (HubSpot, Pipedrive, Salesforce, Zoho) and Customer Engagement Platforms (Braze, MoEngage, CleverTap, Customer.io, WebEngage).

Read full post →
CRMRetentionLifecycle

Customer reactivation: diagnose the gap before a win-back campaign

A practical customer reactivation framework for B2B repeat-purchase journeys: define inactivity, segment by past behaviour, restore a reason to order, and measure more than clicks.

Read full post →

Let's talk growth.

Open to growth, brand, CRM and product marketing roles — or just a conversation about retention.

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